Wild Planet Trust

A new name, logo and brand was needed for Whitley Wildlife Trust, the charity that runs Paignton Zoo. Working closely with the client and our Creative Director, I was lead designer throughout the process. The brand we created has since been rolled out across the trust, the three zoos and three nature reserves, including launch video, social media, advertising, signage, websites, apps, leaflets and products. They even created a series of Top Trumps cards based on the new brand. A launch video was needed to introduce the new brand to the board and trustees of the Trust. The animation style was based on the look of the logo, simply using cut-out stlye illustrations and the strong brand colours with a simple message. We gave it a stop-frame animation feel to tie the whole thing together and animated the new logo in the same style at the end. Created at Bigwave Marketing.

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